こんにちは。
自己紹介代わりに当社の成り立ちなどを少々。
お付き合いいただければ幸いです。
当社は元々おもちゃのメーカーです。
（まぁ今でも魂はおもちゃ屋だったりしますが）
おもちゃのメーカーといって皆さんがイメージされるのは
バンダイさんだったりタカラトミーさんだったり・・・
半分正解です。
ここら辺のメーカーは
業界では”おおものや”と呼ばれる
ヒエラルキーの頂点です。
当社が扱うおもちゃは
店頭販売価格1000円以下
派手なTVCMなんかとは無縁の地味な商品。
業界で”ざつがんや(雑玩屋）”と呼ばれている
ヒエラルキーの最下層に位置する会社です。
当社は、初代である私の父の代から30年以上に渡って
この最下層でしぶとく、クマムシか苔のように生き残ってきた会社です。
取扱商品は、フリクションやプルバックの自動車、
吸盤を打ち出すピストルやIC音が出るスペースガン、
着せ替え人形からLCDゲーム、忍者の刀に西部劇のピストルセット、
果てはおままごとセット、お医者さんセットまで、
それこそなんでも取り扱って生き延びてきましたが、
悲しいかな、少子化やゲームの台頭、
消費の低迷等々のスーパーコンボで
雑玩はすっかり元気がなくなってしまいました。
ということで変わり身の早さには自信がある当社は
紆余曲折を経て、ここ数年は水族館やテーマパーク、
博物館向けのギフトをメインとする会社として
辛うじて息をしております。
せっかく商品開発をしているのだから！と
とりあえず世界一などとぶち上げてしまいましたが
ゆるーい商品をゆるーく開発してゆるーく販売している会社です。
おそらくこのブログでも、ほぼ100%ゆるーいお話に終始すると思いますが
どうか末永くお付き合いいただければと思います。
Nice to meet you!
Good afternoon, instead of self-introduce I'm gonna talk about my company's foundation for a minute. It would be a pleasure if you hang out with me.
Our company is originally a toy manufacturer.
(We still put our heart in to toys now through)
When we mention about toy manufacturer, everyone would imagine about Bandai or Takada Tomy... But it's half right.
Those toy manufacturers which are the top class also can call them “giant” in this industry.
Our company's toys which are located in the bottom of the hierarchy which is called "zatsukanya (Miscellaneous toy store)" in the industry, are just simple products that stand quietly in a small corner in home center and next to cashiers at a family restaurant.
It has been over 30 years since the first generation of my company which is my father, our company is living really tough in the lowest rank like a waterbear or moss.
Serving products are friction and pullback motor of car, the dart pistols, space guns with IC sound, dress-up dolls to LCD games, the West pistol sets to ninja swords, from endless playing house sets to playing doctor sets although we survived by serving everything. However, it's quite sad due to the super combo of the decline of birth rate, the risen of games and the slump of price finally make miscellaneous toy store cried.
So as a company is confident in quickly adjust ourselves and get through the market's vicissitude. In the last few years we barely breathed as a company mainly focused on aquariums, theme parks, museums gifts.
Although we are developing products! And we announced to become the world's top but it's the company that is lax developing and lax selling lax products.
I think this blog maybe will just talk about lax stories but I hope you can hang out with me in long time.
業界で”ざつがんや(雑玩屋）”と呼ばれている
ヒエラルキーの最下層に位置する会社です。
当社は、初代である私の父の代から30年以上に渡って
この最下層でしぶとく、クマムシか苔のように生き残ってきた会社です。
取扱商品は、フリクションやプルバックの自動車、
吸盤を打ち出すピストルやIC音が出るスペースガン、
着せ替え人形からLCDゲーム、忍者の刀に西部劇のピストルセット、
果てはおままごとセット、お医者さんセットまで、
それこそなんでも取り扱って生き延びてきましたが、
悲しいかな、少子化やゲームの台頭、
消費の低迷等々のスーパーコンボで
雑玩はすっかり元気がなくなってしまいました。
ということで変わり身の早さには自信がある当社は
紆余曲折を経て、ここ数年は水族館やテーマパーク、
博物館向けのギフトをメインとする会社として
辛うじて息をしております。
せっかく商品開発をしているのだから！と
とりあえず世界一などとぶち上げてしまいましたが
ゆるーい商品をゆるーく開発してゆるーく販売している会社です。
おそらくこのブログでも、ほぼ100%ゆるーいお話に終始すると思いますが
どうか末永くお付き合いいただければと思います。
 |
| よく中華風だと言われる当社ショールーム |
Nice to meet you!
Good afternoon, instead of self-introduce I'm gonna talk about my company's foundation for a minute. It would be a pleasure if you hang out with me.
Our company is originally a toy manufacturer.
(We still put our heart in to toys now through)
When we mention about toy manufacturer, everyone would imagine about Bandai or Takada Tomy... But it's half right.
Those toy manufacturers which are the top class also can call them “giant” in this industry.
Our company's toys which are located in the bottom of the hierarchy which is called "zatsukanya (Miscellaneous toy store)" in the industry, are just simple products that stand quietly in a small corner in home center and next to cashiers at a family restaurant.
It has been over 30 years since the first generation of my company which is my father, our company is living really tough in the lowest rank like a waterbear or moss.
Serving products are friction and pullback motor of car, the dart pistols, space guns with IC sound, dress-up dolls to LCD games, the West pistol sets to ninja swords, from endless playing house sets to playing doctor sets although we survived by serving everything. However, it's quite sad due to the super combo of the decline of birth rate, the risen of games and the slump of price finally make miscellaneous toy store cried.
So as a company is confident in quickly adjust ourselves and get through the market's vicissitude. In the last few years we barely breathed as a company mainly focused on aquariums, theme parks, museums gifts.
Although we are developing products! And we announced to become the world's top but it's the company that is lax developing and lax selling lax products.
I think this blog maybe will just talk about lax stories but I hope you can hang out with me in long time.
 |
| They often said our showrooms have Chinese style |
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